Having been involved in website design for a good few years now I am going to give you some top tips on the importance of color and graphics on your site.
In all design, particularly web design, the use of colors and graphics can make all the difference between an aesthetically pleasing site and a bit of a mess. Well designed combinations of color and graphics can be the key to a successful web site and here we will be looking at some of the reasons why.
Use of Color in Web Design:
Color is an aspect of visual language that many people do not even stop to think about but when it comes to design, the strategic use of color can be a very powerful tool indeed, particularly when combined with interesting graphics. Advertisers and marketers have been well aware of the strategic use of color and graphics to guide visitors along certain pathways of the site and towards particularly important information.
Using color coding is a way of conveying a lot of information quickly without a huge amount of text. The human brain naturally scans visual information to locate and separate specific types of information. For example, imagine a subway map and just how much more difficult it would be to find your route without color coding. Infographics are a combination of color, images and shapes that convey a lot of information in a visually pleasing way and have been proven to be a key element in successful marketing on the internet.
Some Cool Meanings of Color:
Color can be used to add emphasis to a subject and is believed by psychologists to promote different emotional responses in the viewer. For example, you may have noticed that a lot of bank statements and invoices will use shades of blue, which is believed to create trust.
Good marketers get to know the general emotional effects of using color to their advantage. Red apparently hints at a sense of urgency and yellow is said to be attention grabbing and also associated with hunger. Think of the famous McDonald logo and break the colors down they read ‘fast food urgently.’
The actual graphics that appear on your site also have symbolic meaning that a lot of people are not aware of.
Squares and rectangles are the underlying building blocks for website graphics and are said to enhance a sense of equality and conformity and promote feelings of stability and trust. Circles on the other hand represent a feeling of completeness and are often used to represent things of the same shape, such as a button or a timer for applications.
History of the Site:
Previously, this website belonged to Colorgraphic Communication Limited based in UK.
Below is their old contact address:
Colorgraphic Communications Limited
Acorn Business Park
Dorset BH12 4NZ
Telephone: +44 (0)1202 747044
The company was formed in 1987 in anticipation of the EU single market to provide a bridgehead into Europe and establish a service and technical support facility for the parent company’s rapidly expanding European customer base. Operating from a modern high tech business park in Poole on the south coast of England, Colorgraphic was ideally situated to fulfil this challenging role.
Research and development into both hardware and software, coupled with the very latest manufacturing techniques by the Colorgraphic team resulted in the design of a range of revolutionary multiple screen graphic accelerators that would allow a single computer to display different images on multiple screens.
I have taken the task of re-purposing this site by updating it with more information about multi-screen technology. I have already published several posts on the site which depicts the different uses of multi-screen technology.